Concept & Pitch
I built and developed the creative concepts and pitch deck for this PlayStation × Rauw Alejandro spot, working under Creative Director Kevin Cohen at Stungun. That meant translating a loose brief into something concrete: defining the emotional tone, visual language, and narrative, then writing the copy and designing the presentation to bring it PlayStation and Sucker Punch Productions.
Through three rounds of feedback, I refined and sharpened until we locked the final direction. The spot ran across PlayStation's social channels and pulled millions of views.
Learn more about my creative direction here.
