I built and developed the creative concepts and pitch deck for this PlayStation × Rauw Alejandro spot working under Creative Director Kevin Cohen at Stungun Productions. That meant translating three distinct brand narratives into a concrete story: defining the emotional tone, visual language, and narrative, then writing the copy and designing the presentation to bring it PlayStation, Sucker Punch Productions, and Rauw Alejandro.
Through rounds of feedback, I refined and sharpened concepts until we locked the final direction. The spot ran across PlayStation's social channels and pulled millions of views.
Learn more about my creative direction here.
