Associate creative director - concept & Pitch
I led the creative development for this PlayStation spot under the guidance of Stungun’s Creative Director, Kevin Cohen. I built the core concepts, exploring the emotional tone, narrative ideas, and visual language that would define the piece. From this ideation, I created a pitch deck that organized the world, references, and story beats into a clear creative direction.
through rounds of feedback, we refined the narrative, sharpened the visual identity, and expanded the concepts that resonated most with the client. The final spot is the result of a collaborative process, combining my concepts with the stungun team’s killer execution and the client’s strong vision.
