I built and developed the creative concepts and pitch deck for this PlayStation × Rauw Alejandro spot working under Creative Director Kevin Cohen at Stungun Productions. That meant translating three distinct brand narratives into a concrete story: defining the emotional tone, visual language, and narrative, then writing the copy and designing the presentation to bring it PlayStation, Sucker Punch Productions, and Rauw Alejandro.
Through three rounds of feedback, I refined and sharpened concepts until we locked the final direction. The spot ran across PlayStation's social channels and pulled millions of views.
Learn more about my creative direction here.
